After college Craig pursued a career in banking and finance.  He was accepted into the Ivy Leagues and completed his MBA at the Wharton Graduate School of Finance.  He quickly found great respect from his professional peer as Founder, Chairman and CEO of the Heritage Corporation of America and Chairman and CEO of Guaranty Bank.  As a Financial Consultant, Craig was pursued by billionaires for his financial expertise and guidance.
 
In 1991, Craig asked how we could all live younger longer and in excellent health.  He immediately set out to uncover the secrets to a long and healthy life. To that end, he founded his own health and wellness products company and gathered a team of world class scientists to achieve his ultimate goal of creating a good tasting antioxidant rich natural product that would support a state of wellness.

Craig’s vision became reality in 2003 when the first bottle of ViaViente was introduced to the public, and the company ViaViente was born.  As Founder and CEO of ViaViente, Craig has led his company into worldwide distribution.  The ViaViente product is now available in more than 15 countries. Craig is proud to say that ViaViente is truly “Restoring Health and Hope Around the World.” For those who become part of ViaViente, the company provides them with the opportunity to “Develop the Champion Within Themselves.” Craig is also Founder of The Andes Children’s Foundation, an organization created to give back to the Vilcabamba Valley and support the educational needs of the children of the area.